Property Management Dashboard

Smoobu Dashboard: Enhancing Control and Usability

Company

Smoobu

Expertise

UX/UI Design

Year

2023

Timeline

6 Months

Project description

The goal was to streamline Smoobu's Dashboard design and enhance the user experience for property owners and managers, focusing on booking flows, communication improvements, and the ability to merge different booking platform data into one dashboard.

Timeline

From explorations to final designs took 6 months, together with A/B testing.

Background

Smoobu is a vacation rental management portal that enables property owners and managers to manage a property on several booking platforms such as Airbnb, Booking.com, and more. The platform helps property owners manage different aspects at the same time: centralized booking, communicating with customers, and customizing the property itself.

My Role

Lead UX/UI Designer. Responsible for user research, A/B testing, dashboard redesign, design system creation, and delivering high-fidelity designs across the platform.

Solution

The redesigned dashboard offers property owners a unified, efficient platform to manage all bookings and communications. Key features include:

Redesigning key pages and tools

Redesigning key pages such as the centralised booking page to simplify booking management system and the customer messaging section.

Adding an onboarding flow

New users are guided to a populated dashboard with essential data, reducing confusion and making the platform easier to navigate from day one.

Creating design system

A consistent design system was implemented across the platform to ensure uniformity in components, layouts, and styles, improving user experience and platform cohesion.

Results

The design changes led to measurable improvements in user experience.

Centralized Booking Efficiency

38% increase in task efficiency due to streamlined booking management and channels integration.

Customer Service Positive Feedback

New user confusion decreased by 16%, with onboarding flow and channel integration before landing on the dashboard.

Internal Teams Satisfaction

The introduction of a design library and brand guidelines improved cross-department collaboration (tech, marketing and product). Reduced inconsistencies in general.

Dashboard

One Dashboard. All Bookings. Full Control.

The redesigned dashboard centralises all booking data from Airbnb, Booking.com, and other platforms into a single, easy-to-navigate interface.

app.smoobu.com

Booking Management

Streamlined Booking Flow for Faster Management

The centralised booking page was redesigned to reduce cognitive load, giving property managers a clear overview of all reservations and their statuses at a glance.

app.smoobu.com/bookings

Design System

A Consistent System Built for Scale

A unified design system was created across the platform ensuring consistency in components, typography, and colour usage — reducing development friction and improving collaboration.

app.smoobu.com/settings