Second Hand E-Commerce

Streamlining the Digital Shopping Journey: A UX Overhaul for Ubup

Company

Momox / Ubup

Expertise

UX/UI Design

Year

2023

Timeline

3 Months

Project description

Our client aimed to offer their customers a seamless, user-friendly shopping experience for second-hand clothing, focusing on intuitive design and accessibility.

Timeline

The project took 3 months, from research to implementation, with multiple user testing phases while working with multiple projects at the same time.

Background

Momox is one of the largest second-hand platforms for books and clothing in Europe, with the clothing eCommerce platform called Ubup. Momox has the goal to grow as much as they can in the market of sustainability-focused users. The existing mobile interface lacked clear navigation and filtering options, making it difficult for users to find the items they desired. The redesign aimed to modernize and seamlessly improve the user experience, making it more intuitive and visually engaging.

My Role

Lead UX/UI Designer. Responsible for user research, competitive analysis, wireframing, prototyping, and delivering final high-fidelity mobile designs.

Solution

The updated platform provides a clean, user-friendly interface that simplifies second-hand shopping. Core features include:

Advanced Filtering

Users can now easily filter items by size, brand, price, and condition, streamlining their shopping experience.

Enhanced Product Listings

Improved product cards with clearer imagery, pricing, and sustainability information to support faster, more confident purchase decisions.

Sustainability Information

Each product displays detailed sustainability information, highlighting eco-friendly purchases to appeal to environmentally conscious shoppers.

Results

The redesign of the Ubup platform resulted in several significant outcomes.

Increased Efficiency & User Satisfaction

Users reported saving time when searching for products, with a 30% boost in positive feedback for the filtering system and enhanced navigation.

Positive User Feedback

The platform received high satisfaction ratings in surveys with users praising its clean design and ease of use.

Growing New User & Retention

Ubup saw an increase in both new users and user retention following the redesign launch.

Home Screen

A Cleaner, More Intuitive Shopping Experience

The redesigned home screen leads users directly into personalized product discovery with a modern, minimal layout that reduces cognitive load.

Product Listing

Advanced Filters for Faster Discovery

Users can now filter by size, brand, price range, and condition — making it effortless to find exactly what they're looking for in seconds.

Product Detail

Clear Details. Confident Purchases.

The product detail page was redesigned to surface sustainability info, sizing, condition, and pricing in a clear, scannable layout that builds trust.

Shopping Cart

A Frictionless Path to Checkout

The redesigned cart page gives users a clear overview of their items, pricing, and sustainability info — making the final step to purchase feel effortless.